Source: Lyre’s

Lyre’s Classico offers ‘aromas of fresh peach and Granny Smith’ with a ‘classic, dry finish’

Non-alcoholic spirits brand Lyre’s is moving into wine alternatives with a sparkling, non-alcoholic prosecco-style drink.

The drink, called Lyre’s Classico, is touted as being “meticulously crafted” to mimic the taste of prosecco, offering “aromas of fresh peach and Granny Smith” with a “classic, dry finish”.

It would “cater to the rise of moderate and mindful drinkers looking to toast and socialise with a great tasting, sophisticated drink”, said the brand, adding the “premium bottle meets demand from shoppers who are looking for non-alcoholic gifting alternatives this Christmas”.

It will be distributed by Proof Drinks and sold through the brand’s web shop (rsp: £9.99/750ml). 

The low and non-alcoholic drinks category showed “no signs of abating”, said Lyre’s CEO and co-founder Mark Livings. “We want to ensure our range caters to everyone and the newest edition to our portfolio – Classico – enables us to achieve this.”

It comes as sales of low and non-alcoholic wines surged over the first year of the pandemic, adding a cool £56.8m over the 52 weeks to February 2021, hitting a total of £123.3m – that’s a 73% rise [Kantar].

William Reed – the publisher of The Grocer – runs a trade show exclusively for the low & non-alcoholic drinks industry. For more information visit