Malibu has boosted its range with a duo of RTDs.
It has added Malibu Strawberry Spritz, an 11% abv sparkling rum-based cocktail in 750ml bottles (rsp: £9.50), and Malibu Fizzy Pink Lemonade (5%), a sparkling blend of Malibu, pink lemonade and coconut in 250ml cans (rsp: £1.80). Both rolled into Tesco this week.
“The power of pink continues to influence alcoholic drinks innovation, crossing category, generational and gender boundaries,” said Philip Ainsworth, marketing director at owner Pernod Ricard UK.
It comes weeks after Pernod Ricard unveiled a major rebrand for the Malibu brand designed to keep it relevant with younger shoppers.