M&S Craft beers

M&S has added a range of own label craft beers and ciders, created for the retailer by small and independent brewers.

The lineup comprises Laid Back Pale Ale by Arbor (3.9% abv), Double Hopped Citra IPA from Oakham Ales (5.9% abv), British Lager by Woodforde’s (5%), Cornish Saison from St Austell (5.9% abv), and apple & rhubarb and apple & pear ciders (both 4%) by Kentish Pip.

M&S worked with distributor Real Ale to source the drinks, all in a 330ml can apart from the lager, which is 440ml.

The “progressive styles and inventive use of flavours” were “testament to the retailer’s commitment to Britain’s smaller breweries” said Real Ale MD Zeph King.