Philip Morris is extending its iconic Marlboro Gold cigarette brand into the fast-growing roll-your-own market.
Marlboro Gold Original rolling tobacco is available to order now and will be delivered to retailers in September. It is Philip Morris’ first rolling tobacco in the UK.
It is also the first product to be fully sold, distributed and supported by Philip Morris. Its factory-made cigarette brands will continue to be distributed in the UK by Imperial Tobacco until the end of next year.
The roll-your-own line is sold in 12.5g (rsp: £4.40) and 20g packs (rsp: £6.90). Both include rolling papers.
Philip Morris will support the launch nationally across all channels.