Mars is taking its namesake brand into dairy alternatives.
Mars Oat is billed as having “the distinctive chocolate, caramel, creamy flavour” of the eponymous chocolate, and is registered with The Vegan Society.
It brings Mars’ range of dairy alternative drinks to three, Galaxy Oat and Bounty Coconut having launched last year.
It rolls out into Asda next week in 250ml bottles (rsp: £1.50).
It marks the latest in a series of notable launches from Mars over past weeks: the fmcg giant is currently expanding its presence in non-traditional categories such as sports nutrition with new Hi Protein Chocolate Peanut Bars for its M&M’s brand, and taking M&M’s and Snickers into peanut butters.