MOMA new flavour add milk

Source: Moma

They will hit retailers this month

Moma is adding three new flavours to its lineup of Jumbo Oat Porridge sachets.

The new flavours – Apple, Date & Caramel, Raspberry, Chia & Pumpkin Seed and Peanut Butter & Maple Syrup – join the Jumbo Oat Porridge range, which contain no added sugar and no artificial flavours.

Unlike the brand’s ‘just add hot water’ range, they are designed to be mixed with milk and microwaved for two minutes.

Moma founder Tom Mercer said the new flavours had been designed to meet demand from consumers for “increasingly adventurous and innovative flavours” and a format where they could add their choice of milk.

He billed the move the “latest step in our mission to upgrade breakfasts across the nation”.

The range will roll out this month at Sainsbury’s, Tesco, Waitrose, Morrisons and Ocado (rsp: £3/7x35g).