barny abc bears

Mondelez has expanded Barny, its kids’ biscuit line, with an alphabet-inspired wholegrain range that takes the brand into the mini bag format for the first time.

Barny ABC Bears, rolling out across the mults now in vanilla and cocoa, comes in multipacks containing six 25g packs of bear-shaped mini biscuits (rsp: £1.69).

Made with wholegrain, the range targets mums looking for “convenient, fun and balanced snacks” that they know their child will like, said senior brand manager Daniel Kessler.

Mondelez is supporting the launch with dedicated digital and in-store activity running alongside the brand’s ‘So Much to Discover’ TV push, which is on air now.