Mondelez is ressurecting Cadbury Puds for Christmas 2021.
The confectionery giant will bring back the treats, which disappeared from the market in 2003, as a limited run launch for the coming festive season.
The puds comprise a truffle centre with hazelnut and rice crisp pieces covered in Cadbury chocolate. They would “bring new shoppers into the individually wrapped self-eat category”, said Mondelez (rsp: 60p).
It will also launch a new Winter Orange flavour for Dairy Milk, containing orange nuggets in a bid to tap the trend for citrus flavours in chocolate (rsp: £1.49/95g).
Meanwhile, it has revamped its staple Dairy Milk Advent calendar with a “new and improved” design featuring new chocolate moulds, as well as unveiling a Build Your Own Tree Advent calendar, which features a pop-up Christmas tree. Each chocolate door opened contains a decoration for the tree (rsp: £2.19-£5.99).
It has also unveiled a swathe of new SKUs for Christmas, including a multipack of Freddo Christmas crackers, a ‘Festive Favourites’ collection for Dairy Milk, a Fry’s selection box and new-look Cadbury Heroes.
A new limited edition Roses tin, meanwhile, has been created in partnership with Cath Kidston, featuring a “fresh” take on the brand’s long-standing design.
The range would “help retailers make it a year to remember for their shoppers, by building cherished memories and lifelong rituals”, said Mondelez.
It comes after Mondelez unveiled Cadbury Caramilk in June, a spin-off of its core Dairy Milk brand made with sustainable caramelised white chocolate.