Cadbury Dairy Milk Snow Balls and Maynards Bassetts Wine Gums Merry Mix are among NPD in this year’s Christmas lineup from Mondelez.

Featuring a vanilla mouse filling in a chocolate shell, the Snow Balls come in packs of four with two miniature spoons so the sweets can be eaten like hardboiled eggs (rsp: £2.99/112g) – while the Wine Gums offer festive shapes including reindeer and snowmen (rsps: £1.32/165g & £5.99/570g).

Also new to the 58-strong Mondelez range available from September (a few items from which can be seen above) is the Cadbury Dairy Milk Santa Gift Box (rsp: £2.99/104g).

The Cadbury Christmas portfolio will be driven by a £10m spend that will see the return of last year’s Cadvent campaign of 24 festive events across the country, which will be backed by TV, social media and in-store activity.