Source: Westons

The drink was previously available only in the on-trade

Westons Cider is launching its ‘super premium’ Mortimer’s Orchard brand into the off-trade.

The brand will roll into Sainsbury’s this month in 4x330ml packs, in English Apple and English Berry, at 5% and 4% abv respectively.

The launch would “enable shoppers to trade up in the cider aisle, while the smaller pack format will broaden appeal for non-traditional cider shoppers” said brand manager Holly Chadwick.