Mr Porkys

Source: Mr Porky

Mr Porky has added Hand Cooked Scratchings

Snack maker Tayto has given its Mr Porky brand of pork scratchings a fresh look and an expanded lineup.

Sixty years on from his debut, the Mr Porky character has been replaced by a more youthful version in a bid to appeal to younger shoppers.

The pork scratchings maker has also unveiled Hand Cooked Scratchings, billed as “the ultimate pork scratching”.

The supplier had also renamed Mr Porky’s Crackles as Original Scratchings, although the recipe remains unchanged.

The brand stressed the taste and quality would “not change and will remain the same for generations to come”.

The NPD will hit Sainsbury’s from mid-July before rolling out to convenience and the on-trade.