Müller is pushing its Corner twin pot range further into the desserts category with the launch of Püd, a desserts-focused sub-brand.
The new Müller Püd Corner range, a twin-pot concept, features a dairy dessert made with 75% skimmed milk and a side serving of crunchy toppings.
Varieties include chocolate dairy dessert with milk and white chocolate coated crispy balls, toffee flavour dairy dessert with milk chocolate digestive pieces, and chocolate dairy dessert with crunchy white chocolate coated flakes (rsp: £2.49 for a pack of four).
Müller’s chief marketing officer said he hoped the new dessert range would help drive forward the Müller Corner brand following the “smash hit launch” of Bliss Corner in 2014.
Meanwhile, the new Müller Rice Remix: Greek Inspired is a spin on the traditional Greek cinnamon-spiced rice pudding dish, rizogalo.
It is available with a choice of either apple or strawberry compote, with both varieties sold as singles, four packs and six packs (rsp: 69p, £2.69 and £3.89 respectively).
The product is the latest in a line of Greek-inspired products pushed out across Müller’s range, with the Müllerlight Fruitopolis and Greek-Style Müller Corner yoghurts launched last year.
Müller has been stepping up NPD on the back of strong performance in the UK retail market. The company ended January with a 22.7% share of the chilled yogurt and pot desserts market [Nielsen 52w/e 31 Jan].