Field & Flower has switched its salmon sourcing from Scottish sea farming to Icelandic and Norwegian land-based options.
The meat and fish delivery service is the latest business to make the change from Scottish farming amid growing concerns over conventional open-net salmon farms and animal welfare.
Following in the footsteps of Abel & Cole which made the move earlier this year, Field & Flower said it was only the second UK business to source salmon from these “revolutionary farms”.
It has moved to “sustainable raceways” in Iceland and Norway, which it said underscored its commitment to animal welfare, environmental sustainability, and supporting farming communities.
“At Field & Flower, animal welfare is top of our priority list, so it was a ‘no-brainer’ to be a part of land-based salmon,” said James Mansfield, founder of Field & Flower. “This step allows us to provide delicious, high-quality salmon while protecting wild fish stocks, marine ecosystems, and the planet.”
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Field & Flower said the farms were fully contained closed systems which ensure no risk of escapees, as well as cleaner water and higher welfare standards.
Additionally, the systems eliminate exposure to sea lice, algae blooms and predators, and require no antibiotics, hormones or pesticides, the company said.
“We wanted to contribute to a positive, ethical farming solution,” Mansfield added. “By moving away from open-net farming and supporting land-based suppliers, we’re protecting our oceans, ensuring the highest welfare for the fish, and providing our customers with a product they can truly trust.”
It comes as salmon producer Mowi recently lost its royal warrant after footage released by the Green Britain Foundation showed workers beating fish to death at its Loch Harport site on the Isle of Skye.
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