A food packaging company has developed a new food bag which uses minerals contained in the material of the bag itself to extend the shelf life of fresh fruit and veg. Producer Fresh ‘n’ Smart said that the bags would keep common household fruit like bananas fresh for up to 11 days.

The new bag, Fresha, was designed by packaging company Fresh ‘n’ Smart, which produces packaging for growers and producers. The reusable, recyclable bags will be available online from next week (rsp: £3.99/20 bags).

“I am very passionate about reducing food waste,” said Fresh ‘n’ Smart CEO Phil Johnson. “Having been in packaging technology for over 25 years and designing packaging for growers and producers, I wanted to design something that would help consumers with this problem. The average household wastes £60 a month on food waste; it is so important that as a nation we look to tackle this. Fresha has come about over a number of years of trialling of different methods.”