Nivea has extended its In-Shower portfolio with a skin firming variant under its Q10 range.

Nivea In-Shower Q10 Firming Body Moisturiser, rolling into Superdrug this week followed by other retailers next month, contains ‘Q10 massage beads’ that melt into the skin when applied under hot water. This helps skin feel tightened (RSP: £5.10/250ml).

Nivea described the NPD – aimed at normal to dry skin - as the optimal solution for “quick firming when time is short”.

“We have invested a lot of research into the development of this unique formula to find a way to combine convenient moisturising with firming,” said Nivea Q10 product developer Sabine Schultz. “The product takes body firming to the next level by bringing it into the shower,” she added.

The launch takes the Nivea In-Shower portfolio to three products – the original moisturiser, which was launched in April 2013, followed by the aftersun format introduced in March last year. The latter featured as the Top Launch in The Grocer’s Top Products Survey 2014.