Brookfield Drinks is bringing Nordic cider brand Fizz to the UK market with the launch of two SKUs.
Fizz Apple and Pear variants (both 4.5% abv) are now available in a 500ml can secured with a protective foil top (rsp: £1.09). Further flavours are understood to be set for launch this summer.
Products would be introduced to the market via various trade channels, targeting multiple grocers, key wholesale retailers and the convenience sector, said Brookfield.
Packaging will feature an illustrated fruit design “to create shelf standout and appeal”. Foil tops were added in response to research that reported hygiene was particularly important to UK consumers, with drinking directly from cans a common concern, it added.