Vegan ready meal brand Pep Kitchen is to launch with a range of seven frozen meals.
The DTC startup was founded by chefs Joe Coulter and Ben MacAndrews, is offering carbon neutral delivery across the UK using recycled denim as insulated liners in the delivery boxes.
Its range comprises: Jerk Sweet Potato Curry, Mexican Chipotle Bean Stew, Spicy Szechuan Mapo Tofu, North African Harissa Hotpot, Gunpowder Roots & Dhal, Mung Bean Moussaka and Jackfruit Massaman (rsp: £5.75/420g). They were trialled with shoppers at Venn Market in Clapham.
The meals themselves are packed in biodegradable containers.
The chef duo had chosen to launch frozen meals instead of fresh as it allowed them to “cook naturally without additives or preservatives”, with the aim of “building a sustainable food business that is good for people’s health and the environment”, said the brand.
MacAndrews said Pep Kitchen was “determined to make it easy for people to make changes to their diet, both for themselves and for the environment”.