Piccolo yoghurt launch

Source: Piccolo

The NPD rolls into Waitrose this week

Piccolo has unveild a new ambient yoghurt pouch containing over 50% yoghurt.

The new pouch, Banana & Lemon, was a “smooth blend” of natural yoghurt with banana and lemon and low in naturally occurring sugar, said the brand, as well as being a “great source” of calcium.

Other ambient yoghurt pouches for babies and toddlers on the market contained around 34%-37% yoghurt content, added Piccolo, claiming the NPD as a category first.

It rolled into Waitrose this week (rsp: £1.20/80g). It is suitable for babies aged six months onwards.

Founder Cat Gazzoli said developing the NPD “wasn’t easy, but we prevailed as we know how important it is for parents to provide a source of calcium for their little ones in a convenient format that doesn’t require refrigeration”.

It comes just weeks after the brand launched a 100% recyclable babyfood pouch, which will debut exclusively with an as-yet-unnamed retailer over the coming weeks.