Pops Pimms tie up

Premium ice pop brand Pops has teamed up with Pimm’s for a new Pimm’s Ice Popsicle.

The NPD has an abv of 4.3% and contains 32 calories. It launches into Ocado on 3 July, and will also be available at Selfridges’ food hall and Roof Deck bar (rsp: £5.99/3x80ml).

The product “perfectly represents a glass of Pimm’s in frozen form”, said Pops co-founder James Rae.

It comes as the brand added two new boozy ice pops to its range in April, in Frosé (rosé wine with raspberry) and Watermelon Martini flavours.

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