Proper is hoping to lure homebound Brits with a duo of ‘night in’ popcorns.
The range comprises two flavours – Salted Caramel and Sweet – which are both vegan, gluten-free and flavoured naturally, Proper claimed.
Proper founder Cassandra Stavrou said the brand had “reimagined much-loved cinema classics” with the range, and was offering shoppers a “healthier alternative” for their big night in.
Health was “at the top of the agenda” for shoppers, said Proper, and so the range was created to contain fewer than 100 calories per serving.
It claimed the Salted Caramel SKU, which is flavoured with caramel, vanilla and salt, contained 40% less sugar than the market leaders.
The night in range has launched at Tesco and Sainsbury’s (rsp: £1.59/90g).