The six-packs are available in All Steak, Chicken & Mushroom and Minced Beef & Onion varieties
Pukka is also offering free marketing support including window posters, website banners and social media advertising
Pukka Pies has introduced a “new home delivery pack” aimed at wholesalers and independents that have changed their business model to deliver direct to consumers.
The six-packs of 230g frozen pies “fit neatly into a home fridge or freezer” and are available in the brand’s most popular varieties, namely All Steak, Chicken & Mushroom and Minced Beef & Onion. A pack costs £7.49.
“Our new packs are designed to provide an alternative revenue stream for wholesalers and independents at this critical time and help them to keep trading by delivering direct to consumers at home,” said Pukka’s general manager Isaac Fisher.
The coronavirus lockdown which saw countless restaurants, cafés and pubs close their doors has had a devastating impact on the foodservice supply chain. Many wholesalers and suppliers – including big names like Bidfood, Brakes and JJ Foodservice – have pivoted to direct to consumer to survive. Some of their suppliers – like Heinz – have caused upset by launching potentially competing consumer services.
“We have seen a number of businesses start to diversify their model by offering direct-to-consumer services in the current situation so we have adapted quickly to offer a solution with this six-box offer, so that wholesalers and independent retailers can continue delivering pies to the people of Britain,” Fisher added.
In addition to the new pack, Pukka is also offering wholesale and independent customers free marketing support including window posters, website banners and social media advertising.
One of the first businesses to trial the new pack format is JJ Foodservice.
“Pukka’s home delivery pack is proving a hit with people looking for a quick and simple meal they can tuck into at home. We are taking on new customers every day and expect demand for these pies to increase as a result,” said JJ’s group general manager Terry Larkin.
“Working closely with our suppliers has never been more important,” he added.