Somerset cider brand Sheppy’s has made its first move into the no and low-alcohol category with the launch of a 0.5% cider.
Sheppy’s Low Alcohol Classic Cider has rolled out with an eye to tapping a growing number of abstaining Brits (rsp: £1.30/500ml).
The brand had “spent a lot of time perfecting the recipe to ensure it stays true to our traditional craft cider roots”, said Sheppy’s MD David Sheppy.
It has launched into online retailer Eebria and Sheppy’s is understood to be in talks with a major mult to stock the cider.
“People like to enjoy a drink or two but are looking for options with lower alcohol that still taste great and are made well.”