soreen snack bar

Soreen has expanded its range within the convenience snacking category with the launch of Malt Loaf Bar, a snack-sized version of the brand’s original malt loaf.

Available exclusively at the Co-op from 15 June, the NPD will be available in a meal deal or with a 75p rsp. Each individually wrapped bar contains 130 calories.

The launch followed the “success in sales and consumer demand” for Soreen Lunchbox Loaves, said marketing director Bethan Brown.