Vegan brand Squeaky Bean has teamed up with plant-based egg substitute Crackd to launch what it claims is the “world’s first” vegan scotch egg into Tesco.
The eggs, which have launched in packs of six, are made with a wheat and pea protein sausagemeat alternative combined with Crackd’s ’no-egg’ (rsp: £3/210g).
Alternatives to egg products were hard to find despite the mass of plant-based options now on the market, said Squeaky Bean co-founder Sarah Augustine. “We want to give vegans, vegetarians and flexitarians an alternative option for every meal or snack.”
The launch will roll out alongside a further trio of NPD from the brand: Tomato, Red Pepper & Veta Tart, Creamy Coronation Tart and Chargrillled Memphis Style BBQ Mini Fillets. The brand said the trio were “ideal for picnics, summer meals and packed lunches” (rsp: £3/120g-150g).
The brand was “working just as hard to bring more excitement into chilled savoury pastry”, added Augustine.
It comes a matter of weeks after Crackd made its big four debut with a listing in Morrisons – after just six months on the market – and launched its first TV ad campaign starring Great British Menu chef Ruth Hansom, South London chefs Nish and Harshil Modasia, who run vegan food business En Root, and Instagrammer Jenna Betts, who runs the account @DirtyVegazine.