Taylors of Harrogate has revamped and expanded its range of speciality teas as it seeks to offer an “extraordinary flavour proposition”.
Available from mid July, the relaunched green teas and fruit & herbal infusions have “bright, artistic” new packaging designed by artists around the globe. “The bold on-pack illustrations bring each blend to life, with hand-drawn brushstrokes, heavy detailing, bright colours and artistic flair,” said Taylors.
Four new blends have been added to the lineup, all created in partnership with botanical experts at Royal Botanic Gardens, Kew. Mandarin & Ginger infusion joins three green teas: Lychee & Lime, White Hibiscus & Peach, and Mango & Cardamom.
They are “part of the new Taylors brand proposition, which accentuates extraordinary flavour and quality”, with more products due over the coming months, according to the brand.
The NPD came as “demand for green teas and infusions is growing, as increasingly health-conscious consumers expand their tea drinking repertoires” added Taylors brand manager Beccie Deighton.