Tesco is hoping to tap the pickling trend with a range of ‘Pickle Your Own’ boxes.
The limited-edition packs, due to hit shelves this week (rsp: £5), have been developed by supplier G’s Fresh and comprise an airtight container, malt vinegar and pickling onions, together with a recipe and directions.
“Pickling is on the rise and has been highlighted as very on-trend with foodie consumers,” said Gʼs account manager Sally Beeton. “The G’s business specialises in this area and has used its expertise to create a kit for home use.”
Tesco commercial manager Emma Williams described the offer as relevant and “forward thinking.”