Drinks brand The Berry Company is expanding its offering with the launch of its first children’s range.
The line-up comprises Super Duper Fruit Punch, Cheeky Little Berries and Berry Good Lemonade, and was created “to meet the demand for parents who want a low in sugar soft drink option”.
Targeted at five to six-year-olds and the lunchbox category, the juices are sold in Tetra packs at an rsp of £3.19 for a box of four (180ml each).
They will be available from mid-July, with retailers to be confirmed.
“We’ve grown our range of drinks over the past few years, meeting the needs of families and adults looking for a soft fruit juice to enjoy at home or on-the-go, so it made complete sense to take our range to a younger demographic,” said Khaled Yafi, CEO and founder of The Berry Company. “We’re incredibly proud of what we’ve created and having a new range which parents can trust and children can enjoy is incredibly satisfying.”
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