the collective yoghurt

Yoghurt brand The Collective has added six SKUs to its range with a new, supersized 900g variant of its Straight Up variant, a smaller 150g tub of its Russian Fudge flavour and four new fruited big pot flavours.

The fruited big pot yoghurts consist of Rhubarb, Vanilla & Lemongrass; Blackberry & Sloe Gin; Raspberry Trifle; and Apple ‘n’ Spice flavours (rsp: £2/450g).

The 150g Russian Fudge variant will retail at £1 while the 900g Straight Up yoghurt will be priced at £3, with all varieties launching nationwide through Waitrose, Asda, Tesco, Waitrose, Sainsbury’s, the Co-op, Nisa and Ocado.

“Innovation is at the heart of our business and we are excited to announce this launch,” said Collective co-founder Amelia Harvey.

“As a brand we are always looking to provide our customers with the best tasting yoghurts bursting with flavour; we also like to turn heads in the yoghurt aisle bringing unsuspecting flavours to the range and know that Blackberry & Sloe Gin is likely to generate a lot of attention.”