KP Snacks is taking Tyrrells into nuts.
The posh crisp brand, which KP purchased from The Hershey Company in 2018, has unveiled a duo of Nut Medleys - Sea Salt & Ground Black Pepper and Sweet Chilli & Red Pepper - both of which contain roasted almonds and cashews, as well as crunchy corn and fava beans (rsp: £3/100g-105g). The latter also includes pieces of red pepper.
KP said it wanted to “capitalise on Tyrrells’ premium credentials and the growth potential in nuts”, while targeting “the premium sharing occasion”.
The brand has also relaunched its popcorn range “to deliver a touch of indulgence, whilst remaining a permissible option”, said KP.
Its Sweet & Salty popcorn has been reformulated with sea salted caramel, while its Sweet popcorn has been reformulated with vanilla extract from Madagascar. The recipe for its third flavour, Salted, has not changed, but it has been renamed Sea Salted (rsp: £1.90/90g).
The relaunched range “has a premium proposition but is also fun and light-hearted”, said Tyrrells marketing manager Sarah Lawson.