Ugly Drinks is moving into plain water with Still Ugly.
Still Ugly offered “an infinitely recyclable, locally-sourced alternatives to plastic bottles”, said the brand.
The NPD is due to roll out in the summer, and it is understood the brand is in talks with multiple retailers for listings (rsp: 65p/330ml).
The brand has partnered with charity Oceanic Global, which works to combat plastic pollution in the oceans, for the launch, donating a portion from the sale of each can to the charity.
The brand said it “has an ambition to become the number one planet-friendly water brand”.