Simple wipes

Unilever skincare brand Simple has launched a wipes format of its Kind to Skin Micellar Cleansing water.

The wipes, rolling out now (rsp: £3.99), would provide consumers with the gentle, “clever cleansing” of Micellar technology in a more convenient format perfect for use on the go, said brand owner Unilever.

“Consumers continue to live busier lifestyles and are always looking for effective yet gentle ways to care for their skin with minimal effort,” said brand manager Philippa Bealey.

Unilever is backing the NPD, the brand’s “biggest focus” this year, with a £3m push including TV, print and online activity.

Simple Kind to Skin Micellar Cleansing water hit shelves in January.