Source: ZX Ventures

The drinks contain 99 calories per 330ml bottle

AB InBev’s incubator wing ZX Ventures is to launch US smash hit drinks brand Mike’s in the UK this month with a trio of hard seltzers.

The three flavours – lemon, black cherry and lime – are all zero sugar, ringing in at 5% abv and containing 99 calories per 330ml can (rsp: £1.99).

The brand will launch initially into the convenience channel, with e-commerce and grocery to follow.

”The modern yet sleek packaging and playful name will help the brand appeal to a millennial audience who may be looking for a low-calorie but great-tasting drink to enjoy as part of a balanced lifestyle,” said ZX Ventures.

Hard seltzers have taken the US by storm over the past year: one UBS analyst previously told Business Insider the category could be worth $2.5bn by 2021. 

Now the omens for a British hard seltzer boom are growing: The Grocer revealed this summer that US hard seltzer market leader White Claw was eyeing a UK launch.

But it’s not just US brands looking to make their mark. A raft of British brands are launching hard seltzers, too.

The latest, called Drty, launched this week into Amazon, Ocado and 31 Dover in white citrus and raspberry rosé flavours.

Read more: can boozy sparkling water recreate its US success here?