warburtons rye thins

Warburtons has added two variants to its Sandwich Thins portfolio.

The duo, rolling out into Asda nationwide this week, followed by the other mults from mid-February, is a rye-based variant and a ‘white’ with calcium and vitamin D option (rsp: £1.28/six-pack).

The rye variant would provide a product rich in fibre while the white option was “perfect” for the whole family, said innovation director Darren Littler.