Rosies Pig Rhubarb 4 Pack Outer 3D

Source: Westons

Westons has moved the brand into a new multipack

Westons has rebranded its Rosie’s Pig range of canned cloudy ciders.

A new look will roll out across the brand from early April, with its Flat Tyre Rhubarb and Raspberry Roller flavours renamed simply Rhubarb and Raspberry. Westons has also added a new cardboard 4x330ml multipack.

There was a “clear opportunity” to grow the brand’s shopper base, said Westons.