Mars Chocolate Drinks & Treats has extended its protein range with Mars Protein Powder.
Made with 100% whey protein, the post-workout NPD promises 71.4g of protein and 386kcal per 100g - as well as the “unmistakeable taste” of Mars caramel and chocolate. It is available in 800g and 1.8kg tubs (rsp: £37.99 and £74.99) to tap growing demand for sports nutrition products, said the supplier.
It follows last year’s launch of Protein bars, which added Bounty this month to Mars and Snickers variants.
The introduction of Protein Powder was a “natural extension to our range”, said Michelle Frost, general manager for Mars Chocolate Drinks & Treats.