A plant-based ready meal service for children has made its debut.
Called Wildly Tasty, the DTC brand has launched with an eight-strong frozen range suitable for children aged one and above.
The range comprises: Super Tomato Sauce, Creamy Roasted Butternut Sauce, Mushroom & Lentil Bolognese, Apricot & Chickpea Tagine, Jackfruit & Bean Chilli, Coconut & Sweet Potato Dahl, Yellow Thai Veggie Curry, and Lentil & Mushroom Vegan ‘Meatballs’ (rsp: £3.99/120g-200g).
Each SKU is designed to be paired with a side such as pasta or rice, serving two small children or one older child as a main meal.
The meals are nutritionist approved, are made with natural ingredients, and are low in salt.
They can be bought via the brand’s webstore, with a minimum order of eight meals per shopper.
Wildly Tasty said its mission was “to encourage a love of eating wholesome plant-based meals from a young age to excite little taste buds whilst also being kind to our precious planet”.
The brand is the brainchild of former Mindful Chef head of vegan recipe development Louisa Mitchell.
“I’m hugely passionate about showing children how delicious vegan food can be,” she said. “I’ve worked hard to make the meals as tasty as possible, adding a sense of adventure to mealtimes with cuisines and flavours from around the world.
“In time, we hope to expand the range to include an extensive collection of meals, as well as sweet and savoury bites for speedy lunchboxes.”
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