Wotsits Crunchy NPD

Source: PepsiCo

The Crunchy snacks would ‘bring new shoppers to the Wotsits brand’, said Walkers

Walkers is expanding its Wotsits lineup with a trio of NPD.

A new ‘Crunchy’ range debuted yesterday (21 February) with two flavours: Really Cheesy and Flamin’ Hot.

The snacks would tap the “appetite for crunchier snacks” and “bring new shoppers to the Wotsits brand”, said Walkers (rsp: £1-£2/60g-140g).

It will also bring back “retro” prawn cocktail Wotsits via its “growing” ‘Giants’ format.

They will roll into grocery and convenience channels on 7 March (rsp: £2/105g).

“Following the successful launch of Quavers’ retro flavours in 2021, fans of the latter were clear and consistent in their pleas for us to bring Prawn Cocktail back to the Wotsits range,” said the crisps giant.

The success of Wotsits Giants had “made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges to the market”.

Therefore, there was “huge potential for Giants Prawn Cocktail to meet that demand and help retailers drive sales”, it added.

Walkers snacks marketing manager Katherine Cook said the brand had been “inundated with requests, tweets and petitions over the years”, asking it to bring prawn cocktail Wotsits back.

“Following a challenging two years, I’m sure we could all benefit from a moment of melty – and now crunchy – Wotsits enjoyment,” she added.

It comes after Walkers last month launched a multimillion-pound campaign intended to “strengthen the nation’s love for the brand” following weeks of disrupted service.