Calbee UK has launched a variety multipack for Yushoi Snapea, its rice stick snack brand made using green peas.
Rolling out today (20 June) to more than 70 Co-op stores, the new 6x21g multipack (rsp: £1.79) contains two bags each of three flavours: Lightly Salted, Sweet Chilli & Lemon, and Soy & Balsamic Vinegar.
The high-fibre baked snack - which promises 96 calories or less per 21g serving - made its market debut last July and secured its first national listing two months later in over 300 ‘core’ branches of the Co-op.
Consumer feedback about the brand has been “fantastic”, according to Calbee UK senior brand manager Sarah Brown.
“Many people have commented that they love the different flavours so much so that they can’t decide which they prefer. Thanks to our new variety pack, there’s no need to choose.”