2 Sisters Food Group is looking to revive the San Marco pizza brand with two new ranges.

The company, which took on San Marco when it bought the Northern Foods business last January, has launched a Superiore range that comprises Margherita and Americano pizzas in both deep and thin bases (rsp: £1.50), and an Everyday range (rsp: £1).

“The launch represents our objective to reassert the San Marco brand in the convenience sector with a product range that matches the needs of convenience shoppers,” said Andrew Elder, head of marketing for pizza.

Sales of San Marco fell 52% to £1.7m last year on a 67% volume decline [SymphonyIRI 52w/e 26 November 2011].