All news articles – Page 3198
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TV adverts support new Comfort lines
Unilever is backing its Comfort Concentrates fabric conditioner range with a £5m campaign to highlight two new fragrances. Comfort Tempting Nature and Comfort Tropical Burst, rolling out now, are available in 750ml and 1.5 litres and...
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The Advice Shop - How much emphasis should a new brand place on packaging?
Rhodri Ferrier Co-founder Bulldog The worse thing a new entrant can do is blend into the crowd. Packaging is fundamental, everything else is derivative, because if consumers don't pick it up and want to try it then that's it - so it's worth spending...
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Pringles tries again to bag megabrand status
Pringles is launching into the bagged crisps market for the first time in a new attempt to crack the £630m single-serve category. Pringles Pocket Pack and Rice Infusions Bite Size, mini versions of the standard brands, will be introduced...
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Breathe Right hits TV again
GlaxoSmithKline's nasal strips brand Breathe Right returns to TV next week backed by a £750,000 spend.The Believe ad, featuring a couple getting ready for bed, has been revamped with a new voiceover explaining how the strips work. The...
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'Ban on cheap alcohol will boost shop profits'
A ban on below-cost alcohol sales would not curb binge drinking, the Irish Competition Authority has warned - it would only end up lining the pockets of the supermarkets.In a submission to the special advisory group preparing...
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Wholesome biscuits turn animated
McVitie's Digestives has returned to the small screen in a new £5m TV campaign to promote the "wholesome qualities" of the wholemeal biscuit. Produced by the team behind Creature Comforts, the ads feature animated ingredients and the...
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Lambrini Pink gets wine-style appeal
Lambrini Pink is to be re-launched with a new look to bring it into line with the rest of the range, which was repositioned last summer to look more like a wine than a perry brand.The new bottle is a clear sparkling wine bottle with a...
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big screen appearance for chilean wine
Chilean wine brand Casillero Del Diablo is launching the first stage of a £1m marketing campaign in 2008 with ads and sampling in arthouse cinemas.The eight-week tie-up with Picture House, the largest arthouse screen circuit in the UK...
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Asda nets rewards of online - Q&A and Availability
Asda announced plans this week to make its online delivery service available to 97% of UK homes by the end of the year, and its Wigan branch, this week's Top Store, gives a clue as to why, with local use of the national website driving growth across...
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British sauces back in buoyant growth
Shoppers are going crazy again for traditional British cooking sauces, exclusive data produced for The Grocer shows.Sales of British sauces rose 13.2% last year to £47.4m in the year to 4 November 2007 - a dramatic reverse in fortunes on...
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In Brief: Onions bounce back; New organic squash; Convenience motors
Onions bounce back This season's onion supply shortage, which was caused by last year's floods, should be a one-off, and a healthier harvest was expected this September, said Robert Oldershaw, vice chairman of British Onions.
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Guinness brings back toucans for Irish push
Diageo is bringing its famous Guinness toucan back this spring with the launch of limited-edition cans featuring the image ahead of St Patrick's Day.The move is part of a £3m investment in the brand leading up to the 17 March...
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Cost-cutting will put us back in black pledges Woodward
Woodward Foodservice chief executive Andrew Ramsden has promised that his aggressive restructuring will turn the company round after it posted a pre-tax loss of £32.8m for the year to March 2007.Ramsden said the changes he had...
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Baileys encourages non-stop cravings
Baileys is to be brought out of hibernation this spring with a campaign to encourage consumers to drink the cream liqueur all year round and not just at Christmas.The company is putting £1m behind the campaign, which will run from this...
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Brits go bananas for fruit and vegetables
Brits now prefer a banana or an orange a day to an apple and count carrots as their favourite vegetables rather than spuds, a poll to discover the nation's favourite fruit and vegetables has revealed.Bananas have knocked oranges off the...
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Vaseline wins beauty parade for promotions
Vaseline's Intensive Care range took more than 50% more space than its nearest rival Colgate in the health, beauty & baby chart this week. It accounted for 31% of featured space compared with Colgate's 19%.
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Second Sainsbury's boss for Skillsmart
Sainsbury's head of retail resourcing and training Steven Davis has joined the board of directors of career development group Skillsmart.Davis is the second senior figure from Sainsbury's to join Skillsmart after chief executive Justin...
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Supply crisis looms for Bramley juice industry
Poor harvests coupled with rising demand from the fresh category are threatening to leave cider and juice manufacturers short of Bramley apples this summer.Cloudy summer days and cold August nights last year led to slow fruit growth just...
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Frankenfood or brave new world?
For generations, children have marvelled at the magical concoctions in Willy Wonka's chocolate factory. Everlasting gobstoppers, a chewing gum that tastes of a three-course meal and ice cream that doesn't melt - each piece of confectionery was...