All news articles – Page 4053
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News
Unbeatable is humbled
Simon Mowbray Procter & Gamble has landed rival Lever Fabergé ©n hot water with advertising watchdogs after complaining that an ad for Persil failed to prove whiter than white. The Advertising Standards Authority this week upheld complaints...
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Reshaping of an industry
So what has driven all the activity in the last 12 months? The drivers behind the sale of Northern Foods' Ski and Munch Bunch brands, and Uniq's branded yogurts and spreads are pretty simple, say analysts. "Uniq's position in yogurts was not...
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Tumbling Markets
Given the lifecycle of the dairy cow, milk producers add a further element of stability and the operation of a dairy farm is a long-term commitment  even though that long-term is moving towards fewer but larger dairy herds. Yet the past year...
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Sluggishness In The Organic Sector - For Some
One arena in which category giant Muller has failed to shine is organic yogurts, as its first foray into the burgeoning sector - Muller Organic - was pulled from shelves in June this year.The company points out that the brand captured average...
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Sharwood's saucy six
Asian foods specialist Sharwood's is strengthening its sauces range with six new restaurant flavours and a makeover for its Stir-Fry Bases offering. The refreshment of the sauces range will be supported by a £5m TV campaign later this year....
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Nectar prompts City scepticism
Sainsbury is believed to be gearing up for a September 16 launch of the Nectar loyalty card, developed with partners BP, Debenhams and Barclaycard. It will also be keeping up its BOGOF activity throughout the launch period and is expected to...
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Sales of prestige goods to boom across Europe
The prestige goods market including prestige alcohol, personal care and luxury goods looks set to grow to sales of 25bn euros by 2006 as the “rich get richer”. "Growth in the number of wealthy consumers has the potential to fuel a boom in the...
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M&S introduce new sportswear range
Marks and Spencer has unveiled its new range of sportswear that will be sold under the name View From in 125 of the retailers stores nationwide.M&S bought the brand from former Olympic athlete Brendan Foster in June. The product...
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GSK backs new flu remedies with £4.5m campaign
GlaxoSmithKline is gearing up for the colds and flu season by adding two products to its Beechams stable and bringing out a combined Day and Night Nurse capsule pack. All three are available from next week, with marketing support kicking in...
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A ROUND UP OF THE HOTTEST RECENT ACTION IN FMCG
Nestlé ’owntree's Rolo n A relaunch earlier this month included new packaging, positioning and improved recipes. n A £4m support package is set to feature a £1.5m media spend concentrated in October. n New ads will focus on the...
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A ROUND UP OF THE HOTTEST RECENT ACTION IN FMCG
Kettle and KP take their first Dips n KP and Kettle Foods are both entering new territory with the launch of KP's McCoy's and Dip and Kettle's Mediterranean crisps and dips. n Neither is likely to dent the dominance of sector pioneer...
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A ROUND UP OF THE HOTTEST RECENT ACTION IN FMCG
Interbrew gives a XXXX n Interbrew has pledged £9m to restore standard lager Castlemaine XXX to its former glory. n The Aussie brand is due to join Interbrew's UK stable in January 2003, just as the brewing giant relinquishes control of...
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Manufacturers are making moves to add value to their ranges
The batteries market looks in good health, putting on 6% by volume to reach 476 million cells in the UK in the past year to June 23. However, value growth is nowhere near as strong, rising only 2%. Much of this is due to the increase in offer...
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AD's perfect partners
Allied Domecq has put together a special Christmas gift pack aimed at seasonal port and sherry drinkers. The Perfect Partners pack contains a 37.5cl bottle of Harveys Bristol Cream sherry and Cockburn's Special Reserve port. "The pack offers...
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It's enough to make Tesco's advertising icon Dotty choke on
Everyone, it seems, from soft drinks manufacturers to brewers, are jumping on the sex bandwagon, smothering their brands with a large amount of sauce and even, on occasions, a pinch of sexual violence. So what's going on? Did Britain's...
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A first for African fishery
The first fishery in Africa has applied for full assessment to the Marine Stewardship Council standard. The South African Hake Trawl Fishery will be evaluated for compliance by UK certification body Moody Marine. The fishery targets the...
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Anchor pulls a cheddar that failed to function
Mary Carmichael Arla has pulled the plug on Anchor Inner Balance bio cheddar, admitting that its attempt to bring functional properties to the UK cheese market has bombed. Launched a year ago by New Zealand Milk before a joint venture with...
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Despite the appearance of several own label battery products
Manufacturers and retailers agree on the main reason for the squeeze on own label products: increased promotional activity among the big-name brands. Heavy promotions of premium brands on the base product  for example, bogofs, such as the...
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Brazil grows apple range
New apple varieties are being grown in Brazil to make the industry more competitive in export markets this summer. However, the total crop is expected to remain a similar size at about 750,000 tonnes. Luis Borges, chairman of the Brazilian...
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Archers finds a heroine with attitude
Diageo is pumping £14m into a new advertising campaign for Archers. The drinks giant is shelving the fresh-faced Archers Girl who starred in the Come out to Play series in favour of a glamorous drag queen. Directed by Stephan Elliot, the...