Ambi-Pur Liquifresh has repackaged its Ocean and Citrus toilet rimblock products and introduced two new variants: Spring Dew and Secret Garden under its new Perfume Selection.
With pastel colours and fragrances other than pine or citrus, Ambi-Pur is aiming for a point of differentiation from other toilet products.
The brand is getting £5m marketing support this year, including TV ads during the middle two weeks of May to promote the Perfume Selection.
Rsps: £1.79 for the unit, £1.39 for the refill, and £3.49 for the triple refill.
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