AB InBev has invested $3.9m (£2.9m) in a new dealcoholisation facility at its Magor brewery in south Wales to meet growing demand for low & no alcohol beer.
It will enable AB InBev to produce lines such as Stella Artois 0.0 and Corona Cero in the UK for the first time.
The new dealcoholisation unit installed by AB InBev in Wales used “state-of-the-art technology” to remove alcohol “without exposing the product to prolonged high temperatures”, according to the brewer.
This helped to preserve “the full flavour and aroma” of the beer, it said.
“Our investment into a new dealcoholisation facility marks a significant step forward in our UK operations,” said Brian Perkins, CEO of AB InBev UK subsidiary Budweiser Brewing Group. “It enables us to strengthen our manufacturing footprint in Wales, build our local supply chain, and demonstrates our commitment to delivering products that support consumer choice and moderation.”
Low & no has been a growing area of focus of big alcohol players, amid declining booze consumption globally. The segment has grown by £43.2m in grocery in the past year, having shifted an extra 11.2 million litres [NIQ 52 w/e 4 October 2025].
In AB InBev’s fiscal third quarter, the brewer said its alcohol-free beer portfolio helped drive a 27% increase in global revenues.
“At the heart of this investment is our commitment to giving people great-tasting options for every occasion,” said Perkins. “Whether consumers choose alcohol or alcohol-free, they can enjoy the same high quality, world-class brewing they expect from our brands.”
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