Aduna Superfoods has appointed Erin Roy as chair of the board as it embarks on the next stage of its growth.
The B Corp also hired Sarah Doyle as non-executive director.
Founded in 2012 by Andrew Hunt and Nick Salter, Aduna supplies a range of powders, teas, capsules and beauty oils, including ‘superfoods’ such as baobab, moringa and hibiscus, to the likes of Ocado, Holland & Barrett and Whole Foods.
The business has a sustainable sourcing model, which focuses on income generation for small-scale producers and regenerative agriculture.
Roy has held senior leadership and board roles at M&S, NewsCorp, The White Company and Gordon Ramsay Restaurants, where she was chief marketing officer.
Doyle is an experienced non-exec and business strategist with current board roles at Belazu and Pure Pet Food, and past experience at Abel & Cole and Heidi. She has also held senior leadership roles at Eat, Premier Foods and United Biscuits.
“I’m thrilled to be joining Aduna at such a pivotal time in the brand’s growth,” Roy said. “Aduna’s purpose and products speak for themselves, and I’m greatly looking forward to working alongside such a talented team with a superfood proposition that simply can’t be matched.”
Doyle added: “As one of the original superfood brands in the market, Aduna has a unique heritage and a powerful mission. I’m excited to support the business in scaling further, building on its strong ethical foundations to deliver both growth and impact.”
Aduna CEO Andrew Hunt said: “We are thrilled to welcome Erin and Sarah to Aduna. As well as being fully mission aligned, they bring over four decades of combined experience across marketing, retail and fmcg. Their energy and guidance comes at a pivotal moment as we seek to expand our product range, scale our distribution and deepen our impact.”
Aduna claims to have created sustainable livelihoods for 3,000 small-scale producers in West Africa, supporting more than 20,000 people in the wider community. The company has also planted 35,000 trees and works with regenerative farming practices.
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