Omnichannel distribution platform Komerz has acquired online wine retailer Great Wines Direct for an undisclosed sum.
The combined group is projected to generate more than £50m in revenues across the UK and Europe over the next 18 months as Komerz aims to build its beer, wine & spirits offering.
Komerz’s platform combines AI and data intelligence to help scale branded growth across categories, working with the likes of Amazon and Ocado.
“This acquisition represents a defining moment for Komerz as we consolidate value across the BWS supply chain both vertically and horizontally,” said global COO Siddharth Shankar.
“With Great Wines Direct’s category leadership and Komerz’s data-driven retail engine the ‘KomerzOS’, we’re creating one of the most advanced and intelligent retail platforms in the alcoholic beverage space.”
Great Wines Direct founder David Kelly added: “For years, we’ve earned the trust of consumers and suppliers alike through Great Wines Direct’s commitment to quality and careful product selection.
“By joining forces, we are pioneering a smarter, scalable and experience-driven retail model, one that will set a new benchmark for the future of beverage commerce across Europe.”
Kelly will become global chief procurement officer at Komerz.
Shankar and Kelly previously worked together at premium drinks company Tails.
No comments yet