An AI startup purpose-built to cut waste in the fresh foods aisle has won $10m in a series A fundraise.
Aiming to fix “one of Europe’s largest sources of waste”, Freshflow claims its technology can cut fresh food waste by up to 30% per store, and improve store revenue by 2%-4%.
Berlin-based Freshflow has estimated the €720bn European fresh grocery market loses around €200bn to fresh food waste across the supply chain, including spoilage, markdowns and process loss.
Based around an app that in-store staff can use daily, its technology was purpose-built over five years specifically to swap out staff “gut feeling” with a dedicated AI that tracks fresh produce and prompts ordering decisions.
The $10m raise will allow Freshflow to expand its platform into all fresh categories, including meat, bakery and products produced in-store, by Q4 2026. It also plans to extend into warehouse replenishment, growing the platform from a store assistent to a control system for distribution and production.
Freshflow plans to expand from France and Germany to other European markets from 2027.
“Fresh is a world of its own: perishable, unpredictable, deeply local, with unreliable inventories,” said founder Avik Mukhija.
“This reality doesn’t exist in any ERP. That’s why we spent more than five years building an AI fully in-house, made exclusively for the fresh department. This round gives us the means to scale what we’ve proven, and structurally fix one of Europe’s largest sources of waste.”
Freshflow’s technology has now been adopted by some of Europe’s leading retailers in Germany and France, including large independent merchants within Edeka, Carrefour and Intermarché groups.
“What convinced us about Freshflow was the combination of proven impact in the market, a founder in Avik [Mukhija] and team with real domain expertise, and a go-to-market dynamic that isn’t easy to copy,” said Reimann Investors managing director Samuel Schuler.
Reimann led the funding round, which won reinvestment from Capnamic, Caesar Ventures, World Fund, Venture Stars and Catatumbo Capital. IBB Ventures joined as a co-investor.
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