Aldi has added a three-strong kombucha range in response to consumer demand for healthier soft drinks.
The Juice Company Kombucha has landed on shelves in Passion Fruit, Ginger & Lemon and Wild Berry (rsp: £1.69/330ml).
The launch would tap into growing demand for kombucha, Aldi said, pointing to Google Trends data which showed UK searches for the drink were up by 26% in the past year.
Aldi shoppers were also keen to “get their hands on the wellness-boosting fruity drink”, the retailer said. Searches on its website have risen by 35% over the past two years.
Its own-label The Juice Company Passion Fruit Kombucha combined “a tropical tang with bubbly refreshment”.
Ginger & Lemon, meanwhile, provided “a warming immune system boost along with a zesty kick of citrus”.
Rounding off the range, Wild Berry was “a symphony of delicious berries” and would cater to shoppers “looking for something sweet yet natural”.
Sales of kombucha and gut health drinks have grown 22% to £25.6m in the space of a year [Northstar by Circana, 52 we 25 January 2025].
In March, iced tea brand Lipton extented into the category, rolling out a trio of flavoured kombuchas.
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