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Aldi and Lidl understated range size by 40%, according to CMA
By Steve Farrell2026-08-11T15:13:00
The revelation is in the CMA’s 80-page decision that Aldi and Lidl are no longer limited assortment discounters and should face the same competition rules as large grocery retailers such as Tesco and Sainsbury’s
Aldi and Lidl understated the size of their grocery ranges by about 40% by counting multiple product variants as one, according to the Competition & Markets Authority.
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