Sales of Aldi’s Specially Selected premium range are up 11% year on year to over £1.6bn as more shoppers shun restaurants for dining in, according to the discounter.
Almost 16 million households bought more than 500 million Specially Selected products over 12 months, making Aldi the UK’s second most popular supermarket for premium own-label food and drink, the supermarket said, citing Worldpanel by Numerator data for the 52 weeks to 22 February 2026.
It said much of this growth had been driven by shoppers switching spend from branded products to Aldi premium own label, with premium fresh lines leading the charge.
Sales of Specially Selected wagyu had also increased by over 40% year on year, while the launch of its largest-ever Specially Selected range in 2024 helped drive double-digit growth, it said.
“Reaching £1.6bn in Specially Selected sales shows how our shoppers are redefining what value means – they want exceptional quality without compromise,” said Aldi UK chief commercial officer Julie Ashfield.
“We’re seeing this play out week after week, whether through our wagyu range which continues to fly off our shelves, or our Specially Selected cheeses, desserts and wines which remain hugely popular with customers.
“People are creating meaningful food experiences at home, from Easter Sunday lunches to midweek date nights, and we’re proud to make that possible with restaurant-quality products at affordable Aldi prices.”
The Specially Selected range includes premium fresh meat, artisan bakery items, international delicatessen products and indulgent treats.
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