Aldi has teamed up with a food waste expert to encourage shoppers to get more from their groceries and throw less away.
The discounter is working with Kate Hall, who shares tips and recipes to make freezing food easier with the 80,000 followers of her Instagram channel @thefullfreezer.
Aldi said research commissioned by the supermarket showed the average Brit threw away around £387 of food a year, with seven in 10 admitting to buying food knowing it would end up in the bin.
Eggs, cucumber and lettuce were among the top foods that people never considered freezing, with as many as two thirds admitting they didn’t think they were suitable for it, despite this not being the case if prepared, frozen and reused in the right way.
Almost a third (31%) of Brits say they would be more likely to consider freezing food if they were more familiar with the rules around it.
“We’re committed to reducing food waste wherever we can across our supply chain, whether that be working with suppliers to cut down on waste, or marking down prices of items nearing their sell-by date,” said Aldi UK national sustainability director Luke Emery.
“Now we’re on a mission to help shoppers minimise their food waste too, while getting even more value from their Aldi groceries at the same time.
“It seems simple, but the research shows that freezing items still isn’t something many do – so we want to showcase just how easy that can be.”
Hall said: “Using your freezer is such a simple way to press pause on your food so it doesn’t end up in the bin.
“Freezing food can help our budgets stretch further, and you can actually freeze a lot more than people realise. The trick is knowing the best way to freeze food and what to do with it after freezing.”
No comments yet